Okay, so this post doesn't have much to do with evaluation or treatments in the clinic. Instead, I want to talk to you about why you must network. This is probably a topic you don't often put much thought into but you should. Having a good network of people can be a career changer. Here's why....
1. Networking can get you more clients. It's true and quite easy. Take just one doctor for example. Lets say you get a direct access patient who needs to be referred out. You could easily just send a note to the doctor and send the patient on in. The problem with that scenario is that you just lost a potential referral source. Instead, try going to the patient's MD appointment. Introduce yourself and have good working knowledge on both the patient's condition and the doctor's background. I promise you, if you make the doctor's day easier, he/she will be happy. Following up can turn into a good relationship for you and a doctor.
2. Networking can boost your name. How do the best in there respective fields get consistent (and sometimes famous) patients? Well, sometimes they are just that good. But sometimes, they are just a good talker. My advice is master both. Become very good at your craft and also learn how to sell. I'm not talking about being a salesman, but instead showing a patient how much better they have become and how passionate you are. This is where having a good asterisk sign during treatments can be effective and shows patient's constant improvements. Furthermore, when patient's bring up other friends or family members that have been injured, simply ask them if you can be of service. Soon you will be bringing in a new patient for every one you discharge and thereby building your name/brand.
3. Networking can be lucrative. The more you talk with your patients and potential referrals the more likely you will have a chance at earning more money. How you say? Well, there is corporate wellness, speaking engagements, teaching, etc. Someone somewhere is looking for a physical therapist to speak to their fitness class or corporate wellness group. Always be open to other endeavors outside of the clinic.
James Heafner PT, DPT, OCS:
Owner and lead physical therapist at Heafner Health, cash-based physical therapy in Boulder, CO. Areas of expertise include orthopedic and manual therapy, functional movement, pain science, and movement science.
In May 2013, I earned my Doctorate in Physical Therapy from Saint Louis University. After graduating from the Harris Health Systems Orthopedic Residency in October 2014, I moved to Boulder, CO. Since living in Boulder, I have started my own cash-based PT practice, earned my OCS certification, and teach for the OPTIM Fellowship and COMT program in Houston TX and Scottsdale, AZ.
Chris Fox PT, DPT, OCS: Physical therapist at Foothills Sports Medicine & Physical Therapy in Scottsdale, AZ and regularly lectures at the Phoenix Campus for NAU's DPT program and for Optim Manual Therapy's COMT program. Completed multiple advanced manual therapy courses implementing aspects of biomechanical analysis. He received his DPT from Saint Louis University in 2013. Completed Scottsdale Healthcare's Orthopaedic Residency (now Honor Health) in July 2014. He became a Board Certified Orthopaedic Specialist in 2015. Level I Expert in FMS and SFMA , Kinetacore FDN Level 1 certification, and IASTM Technique course completion. He would like to pursue further education in McKenzie Technique, Dry Needling, Strength & Conditioning, Orthopaedic and Manual Therapy.
Brian Schwabe PT, DPT, SCS, CSCS:
- Board Certified Sports Physical Therapist (SCS) at Elite OrthoSport in Santa Monica, CA which specializes in treating collegiate/professional athletes and clientele from the Beverly Hills, Hollywood, and Santa Monica areas.
- USC Sports Residency Trained Physical Therapist (<1% of all PT's residency trained)
- DPT from Saint Louis University
- Future plans/interest include:
1. USAW, SFMA & Catapult Systems technology for NBA teams
2. Pursuing a position as a sports physical therapist &/or Strength coach for a Division 1 athletic medicine department or professional sport team.
|The Student Physical Therapist||
Always evolving, Always learning