The other day my student inquired about cash-based physical therapy services and reimbursement models. He mentioned that he would like to practice in a cash-based environment in the future. This statement surprised me for several reasons: 1) It is great to hear that students are considering other options than insurance based payments. Cash based PT was a distant thought for me while in school. 2) I wondered if schools teach about cash based payment options in school. If not, where are students receiving their information? As someone who will now be starting a cash based therapy practice in a few weeks, I wanted to share my top resources I have benefitted from on this subject.
If you are interested in cash-based physical therapy, I would recommend checking out the following sources:
1) Aaron LeBauer: Anatomy of a Physical Therapy Cash Practice. Aaron's site has tons of free and premium information depending on your level of commitment. He offers a free CashPT Checklist that is a great starting point!
2) Top 10 Things You Must Do To Get New Patients. If you are getting into a cash-based service, you need to start thinking outside the box with our marketing strategies.
3) Jarod Carter's Interview with PT students on Cash-Based PT Services. Dr. Carter has written extensively on his success in the cash PT market.
4) WebPT blogposts "How to Equip Your Clinic for Cash-Pay Services."
There are plenty of great articles and resources regarding cash-based payment models. Starting a practice is possible as long as you take the proper steps before opening your doors.