The Importance of Networking

Okay, so this post doesn't have much to do with evaluation or treatments in the clinic.  Instead, I want to talk to you about why you must network.  This is probably a topic you don't often put much thought into but you should.  Having a good network of people can be a career changer.  Here's why....

1.  Networking can get you more clients.   It's true and quite easy.  Take just one doctor for example.  Lets say you get a direct access patient who needs to be referred out.  You could easily just send a note to the doctor and send the patient on in.  The problem with that scenario is that you just lost a potential referral source.  Instead, try going to the patient's MD appointment.  Introduce yourself and have good working knowledge on both the patient's condition and the doctor's background.  I promise you, if you make the doctor's day easier, he/she will be happy.  Following up can turn into a good relationship for you and a doctor.  

2.  Networking can boost your name.  How do the best in there respective fields get consistent (and sometimes famous) patients?  Well, sometimes they are just that good.  But sometimes, they are just a good talker.  My advice is master both.  Become very good at your craft and also learn how to sell.  I'm not talking about being a salesman, but instead showing a patient how much better they have become and how passionate you are.  This is where having a good asterisk sign during treatments can be effective and shows patient's constant improvements.  Furthermore, when patient's bring up other friends or family members that have been injured, simply ask them if you can be of service.  Soon you will be bringing in a new patient for every one you discharge and thereby building your name/brand.  

3.  Networking can be lucrative.  The more you talk with your patients and potential referrals the more likely you will have a chance at earning more money.  How you say?  Well, there is corporate wellness, speaking engagements, teaching, etc.  Someone somewhere is looking for a physical therapist to speak to their fitness class or corporate wellness group.  Always be open to other endeavors outside of the clinic.  

-  Brian

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